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Managing relationships with customers have become a critical organizational competency. CRM is vital for customer retention, and E-CRM has become an essential tool in customer retention, and customer acquisition.
Managing relationships with customers has become a critical organizational competency. CRM is vital for customer retention, and E-CRM has become an essential tool in customer retention, and increase in customer acquisition.
The Global CRM training course provides the framework for relevant customer engagement through customer relationship management. It provides a strategic approach to customer engagement enabling you to build an integrated organization-wide management system that will improve your firm’s sales process, build customer loyalty, and significantly improve your bottom line.
The course provides guidance on setting a vision and purpose for CRM, and tools and resources for the development of an organization-wide CRM strategy this will also involve an analysis of the customer journey, and identification of the key customer touchpoints and strategies to optimize the customer experience. You will also learn how to review and evaluate your customer supply chain to identify opportunities for improvement in procurement, distribution, and logistics.
In addition, you will learn how CRM can be applied in Marketing, Sales and Customer Support, and the range of technologies available for standalone CRM and fully integrated CRM systems.
Finally, you will learn how to evaluate and select CRM systems for your organisation, and how to plan for and implement a successful CRM project.
The content of this course includes:
WHO IS THIS COURSE SUITABLE FOR?
This course is suitable for experienced Supervisors, and Managers from all types of organizations, tasked with planning for and implementing change in the organisation.
There are no formal entry requirements for this course. Candidates will be working in or preparing for work as a first-line supervisor, team leader or manager.
This course will take you approximately 20 hours to complete. Learners have 90 days from the date of enrolment to complete the course.
Assessment in this programme takes the form of Online-quizzes (normally 3 in each course). Each quiz has a pass mark of 70% and you can take the quizzes as many times as you wish.
CAN I GET ILM CREDITS FOR THIS COURSE?
Yes – this course meets the requirements for the ILM course: 8607-407 Manage and implement change in the organization (6 credits). To qualify for the credits, you will need to complete the written assignment. Contact us to register for an ILM qualification.
Inspire Global Certificate of Achievement.
This is a fully online course with:
Downloadable Learners manuals are provided for your course, along with additional articles, workbooks and worksheets.
Continuous email and phone support are available throughout your course.
5 REASONS TO ENROL IN THIS COURSE NOW!